ENTREPRENEURSHIP
RESEARCH ESSAY
Mark allocation: 25%
Due
date: week commencing 25
August 2014 (in class)
Word
limit: 3500
Choose an entrepreneurial CEO (it could be
from your own country) and critically analyse their success. You will need to
describe the achievements of their business/es, enterprise information management and discuss the success factors.
Identify the entrepreneurial qualities of the CEO and analyse how they impact
the company. What would happen to the company if the CEO left?
Assessment criteria for
research essay:
You will be assessed on whether you have
met the following criteria:
·
Did the essay clearly define the objective with an
introduction and background?
- Were the definitions of relevant ideas and
theories explained and integrated well?
- Was there
evidence of relevant concepts and understanding of the topic?
- Were the
ideas relevant with a strong integration of ideas?
·
Were the assertions sound and supported by evidence?
·
Did the essay use a wide range of relevant
literature to support the ideas?
- Adherence to
presentation requirements & word limit
·
English usage & writing skill, succinctness,
editing
·
References (quality and correct method of
presentation)
Assignment
1: Submission of this assignment
1. Submit to Turnitin by the due date as
a Word document (NOT including cover
sheet and reference list)
2. Submit the
assignment, printed Turnitin result (must include the originality report %) and
a signed assignment cover sheet to the lecturer in class.
Assignment
Two – Presentations
BUSINESS PLAN
PRESENTATIONS (Group)
Mark allocation: 25%
Due date: Weeks 5, 7, 9 & 11 or 12 (in class)
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There are four
presentations for this assignment. Each presentation builds your ideas towards
the final business plan and presentation. The feedback from these presentations
will allow for critical changes to be made to your business and for your ideas
to develop.
Please note all group members must be present for
every presentation otherwise you will forfeit the result for this part of the
assessment.
FIRST PRESENTATION IN WEEK 5 –
BUSINESS IDEA (5%)
In week five you
will present a short (3 minute) presentation explaining your business idea and
how it will make money. You need to address the following:
- What is your business selling
- What is the objective of your business
- Design a mission statement
- Who is in the group and what type of business ownership you will have to show your compentencies.
This will asses in the business intelligence assignment
SECOND PRESENTATION IN WEEK 7 –
BUSINESS BRAND (5%)
In week seven you
will present a 5 minute summary of your business brand. Including:
- Name of your business (can be changed later)
- What are you selling?
- Who are you selling it to?
- Complete the branding brief and explain the ideas to the audience.
THIRD PRESENTAION IN WEEK 9 – BUSINESS
PLAN OVERVIEW (5%)
In week nine you
will present for 5 minutes (this workshop will include peer review feedback).
In this presentation you will need to give an overview of the business
–
What, who, where, how (eg online, retail,
wholesale?)
–
How you will incorporate social responsibility into
your business. What is your plan?
You will also be required to present a draft
of your financials including: list of
Expenses, Start-up costs and the “magic number”. This section does not need to
be presented to the class but must be presented to the lecturer during the
workshop.
FINAL PRESENTATION IN WEEK 11 OR 12 –
BUSINESS PITCH (10%)
Imagine your
audience are the group of investors who have awarded you the $100,000 grant for
your new business. You have 10 minutes
to report back to them on their investment. You need to cover:
·
What is your business all about?
·
Who are you selling to?
·
What is your competitive advantage? ie. why are you
better than your competitors?
·
how will you use the start-up funds? ie. what is
your proposed budget?
·
How will you market your product?
Presentation Assessment Criteria
- Was information presented relevant (covering above aspects) and pitched at an appropriate level?
- Did the group stay within the time limit and respond concisely to audience questions?
- Originality Were the ideas (including the business as a whole) viable?
- Were the slides submitted in a timely manner (for final presentation)?
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