Assessments at a glance
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Name
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Brief Description
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Team
Written Assignment
40%
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Teams
of 6
1. Team Assignment 1.1 (Draft used for
presentation weeks 4-6) Provide a situational analysis of the assignment
Case. Due in Week 4-6 via hard copy in class or team video with word
document draft into off campus dropbox
2. Team Assignment 1.2 Using and improving on
your situational analysis in 1.1, develop a coherent and succinct total
document of strategic marketing
Due by week 11 via dropbox.
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Team
Presentation
10%
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3. Team presentation of in-depth
findings of one analysis from 1.1 (5% individual + 5% team) + Draft of 1.1.
Nominate a time to present in weeks 4, 5 or 6. All must present
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Examination
50%
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2 hours closed book.
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What is progressive assessment?
This process gives you feedback and grades
as you complete project milestones. For example, we will give you feedback on
the first part of Assignment 1 (1.1). This feedback is used for you to build on
1.1 to complete 1.2. To complete 1.1, you must make a series of choices and
decisions using the tools and models from this course. We will make suggestions
when marking to improve 1.1, or to have a better answer. Use these suggestions
to fix 1.1 for the total assignment.
This process of breaking projects into
different “bits” that receive feedback is a common way of working in
corporations. Use this opportunity to learn to make choices, write a cohesive
project (means not breaking the project into my or your parts) and to receive
outside feedback. Use the process to improve your work.
Having assessable tasks as part of an academic
program serve to:
- encourage
you to explore and understand the subject more fully,
- provide
you with an indication of how much you have achieved as work progresses in
a project, and
- enhance
your learning process because you have to ‘fix’ the work you have
submitted.
Team Assignment (Teams of 6)
Strategy is a team based activity.
Simulating collaboration in a team assignment gives you a chance to work on a
business-case as a team based activity. This process is used at many good universities. It is also the way business cases are put
together in most corporations.
You are to form teams of 6 members;
this is normally the number of managers involved in strategic planning. Team members will take on
different roles in a strategic decision making situation. These roles are:
- Executive officer (CEO) – usually the lead for the team (whip)
- Finance and accounting – has to work out the
bits relating to funding and returns for the project
- Marketing – look at the market
and projections
- Legal – look at implications of
strategies
- Operations – either take on the
role of service, operations or manufacturing
- HR – look at the internal
requirements and restructuring of the company
These
are the normal roles involved in a team generating a business strategy. It is
imperative that students have experience working in these larger teams in order
to simulate the decision making dynamics and teamwork for larger teams.
Team membership must remain consistent for
all assignments. If you eject a team member, you will have to find a
replacement. Similarly, if you leave a team, you will have to find another team
to join. This is a team assignment; no student can submit an individual
assignment. If a person’s name appears on an assignment, they will get equal marks
– unless a formal agreement between all members of the team agree to a
different result (ie; nominate peer evaluated % participation marks – which can
be fair if one person does an extreme amount of work and someone else does very
little – marks can then be adjusted – do advise Karen Lurati if your team
wishes to do this.
Once an assignment is submitted, we will
not mediate differences. % participation marks must be included with the
assignments submission. It helps you to keep track of what your team members
are doing, this is collaboration. Work together and create a cohesive project.
Remember, your mark depends on what your team does.
Our pedagogy is adult centred learning;
this means that we believe in self-moderating teams. This also means that you have to sort out
your own team problems - You must make
your team function. In light of this, choose your team members carefully;
they may bring your grades down. I also suggest you have a team leader who
coordinates work and acts as a ‘whip’. Your team may elect to give this person
extra marks (please inform your lecturer about this).
Your will sign up to a team in class. Teams
will act as consultants in a strategic consulting firm. They report to the
principal consultant (tutor/lecturer).
Each team works on the same project, coordinating with other teams to
develop a comprehensive strategic solution to the business problem. Similar to
the workplace, team members are encouraged to exhibit professionalism and to
get the project ‘in’ on time and to task.
Detailed Assignment brief
Team Assignment 1.1 (draft) – Case Study analysis – “Marshalls
PLC” (1500 words)
Your team will analyse the case “Marshalls
PLC” (Edwards, Harrop & Lee, 2012) – This case is in your green
Marketing Strategy Casebook
1.1 is based on the strategic analytical
methods covered in the first part of this course
Note that analysis and critical thought is
important. Mere ‘summary’ of the
material from the case will be awarded extremely low marks – read ‘How to
analyse a case’ in the case pack and come/listen to seminars regularly. The feedback marking sheet for this
assignment is included at the end of this document. We will also be looking out
for parts of the assignment that do not “synchronise” – awarding substantially
lower marks if different parts clash. For example, in one part of the
assignment you claim the market is attractive, in another part you make the
opposite claim, and that it is not attractive. Make sure you work together to
have a coherent assignment – do not break this assignment into my part-your
part.
Answers will be assessed for
appropriateness and persuasiveness. Application of strategic marketing concepts
is expected. It is up to you how to
present your analysis – for example, by answering directly from the questions,
using appropriate subtitles, and/or using a marketing report format.
No
research outside of the material provided in this course is permitted. You are to use only the material from the case. The aim is to analyse and make deductions
from the evidence available, not research. Success in this assignment (and in
the business world) depends on your ability to communicate effectively. You
should apply a sustained effort on assignments throughout trimester – do not
leave writing to the last minute. Your write-up will be graded on the quality
of your expression. Keep it clear and
concise. It is also useful to attend other presentations to see what your peers
are doing to find a solution to the problem.
Format
for Draft (1.1) – Approx 1500 words
- Cover –
name, student number, Team name/number, unit name and number
- Executive
summary – 1 page of your main findings
- Table of
contents – use MS word Table of contents tool, page numbers inserted
- Introduction
and background info (shortened)
- Environmental
analysis – historical, pest,
micro-macro, product life cycle determination
- product/company/industry,
internal analysis, positioning analysis, supply chain, financial ratios
analysis
- consumer,
consumer Teams, buying behaviour
- competitor,
competitor strength grid, competitor Teams,
- opportunity
analysis, multifactor portfolio analysis, investment opportunity analysis,
- Critical issues (table) analysis, SCA (derived from PLC)
- Strategy & positioning recommendations a. overall strategy – address PLC (e.g. growth, differentiation, diversification). Table format is ok. b. Must provide main strategic thrust derived from the conclusions of your analysis.
- Conclusion – brief and to the point of your main findings
- References – only case and textbook and other materials provided in this unit
- Appendices – workings and calculations
To complete this assignment a student must have the knowledge of marketing management.
r
great....where is the solution
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