Interview Research Report

Below is an excerpt from the interview of Ramchandra Agarwal of Vishal Mega Mart. He is popularly known as SAM Walton of India. He revolutionized the way people shop. There are two types of retailing viz organised and un-organised. India falls in the category of un-organised one.

Interview-

Question-1) Where do you see yourself in the retail sector?

Answer- India is still at the nascent stage of organized retailing. Vishal is one of the leading players in retailing space.  We represent everything from food to fashion to general merchandise.

Question-2) What are the driving factors of Indian retail?

Answer. The biggest driving factor is the huge middle class. These people have seen an upsurge in the income which they are ready to spend. The retail sector is mainly driven by consumption and India’s middle class provides a huge opportunity.

Question -3) What is your target segment?

Answer.  Well, the target segment is the people who are value conscious. They are the people who experiment a lot with their general merchandise. Moreover, in terms of purchasing power, middle class people are out target segment.

Question 4) What are your expansion plan?

Answer. The group is actually at the expansion mode. We have been foraying in the areas no one ever thought about.   We have now started targeting tier2 and tier 3 cities.

Read about Retailers' Pricing Strategy Assignment

Question-5) Was it a conscious effort?

Answer - Yes, we were already present in the big cities and the competition is getting real intense here. Moreover, India’s purchasing power lies in its tier2 and tier3 cities.  We have opened a few stores and they are doing better than our expectation.

Question-6) What is the main success factor behind the group success?

Answer - There are quite a number of factors which led to success of the group. But if I have to point out one, it would be our approach. We are the only retailer who does forward as well as backward integration. We have our logistics system in place which helps in saving cost. Check from the list of business development blogs.

Question 7) What is the main problem you see in the coming years?

Answer - Well, the main problem is the ever escalating cost of real estate. The real estate cost are exemplary in INDIA. They are sky rocketing. And certainly, no one can invest such a huge sum. So we have come up with the leasing as well as revenue sharing.

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