Communication and Management Assessment Help
PUBLIC RELATIONS SIMULATION EXERCISE
DUE DATE:
Plan and conduct a
simulation exercise for redesigning the
image of one of the followingorganisations:
·
an
electricity producer operatinga nuclear power plant
http://www.nucleartourist.com/
·
genetically
modified foodproducer and distribution company
·
a
medicalcompany undertaking stem cell research.
·
Choose
a company from another industry and check with Mr. Cai.
You are required
to research this business and write a written report.
Use your text to
outline the theory of public relations and illustrate this with information
about the organisation of your choice.
Usethe following
steps in your activity.Use each key words be the topic.
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1.
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Identify the organization and its key operations.
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2.
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Define the organisation’s ‘publics’ (Internal, General, Local Community,
Citizen-action, Media, Government).
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3.
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Describe the organisation’s current image, including the results,
analysis and summary of a survey of the public. (Conduct a survey using
questions based on some/all of the criteria on page 409)
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4.
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Analyse the current public relations position of the company via a
SWOT Analysis (strengths, weaknesses, opportunities and threats).
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5.
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Develop the objectives and strategies to address the company’s public
relations weaknesses and improve its image.
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6.
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Develop the
desired public relations approach, and create a presentation which will
convince the managers of this company to accept your proposal.
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7.
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Design 2 posters,
pamphlets, multimedia or video presentations to support your strategy.
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8.
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Identify the elements
of a crisis communication plan (if there were a crisis)
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9.
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Create a checklist
of Key Performance Indicators you would use to evaluate the success of your
campaign.
TEACHER’S COMMENTS
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Restaurant Analysis Report Assessment
Choose a food and beverage organisation in your local area. It might be a café, a restaurant, the dining room of a local club or hotel, but it must have a menu and it must be an independent organisation. Franchised organisations like McDonald’s, Gloria Jean, Subway etc. are not permitted for this assessment task.
Visit the organisation at least once as a customer, order something from the menu and eat/drink while you are there. Provide a brief background of the independent food and beverage organisation, which you have selected for analysis. For example, name and type of establishment, location, opening hours etc.
Closely examine the menu document and provide a description of each of the three areas of information listed above i.e. type of cuisine, type of foodservice and the market targeted.
literature. Reference sources may be drawn from the textbook, book of readings, recommended references for the Restaurant Analysis or journal articles from any of the journals listed.
Discuss why it is important for the organisation to be true in practice to what its menu document purports. Use the literature to support your discussion.
- Make recommendations with justifications for changes to the document or its business practice, where necessary.
- Discussion on the importance of the menu reflecting actual practise, drawing on relevant literature 4%
- Critical evaluation of the extent to which the menu represents that actual practise drawing on the relevant literature 10%
- Appropriateness of recommendation 3%
- Report Format ( spelling grammar, referencing and logical flow of ideas 3%
Advanced Network Security Assessment
Question 1
This assignment question requires that you analyse a packet
capture dump file (http_gzip.pcap) and
provide comments explaining each packet. This pcap file contains only ten
packets. Your task is to annotate each
packet commenting on the following characteristics.
·
Comment on any significant TCP
flags and what they mean in the context of the packet capture. Significant
flags include SYN, FIN, RST, and URG.
You must explain why the flag has been set and what it means for this
TCP connection.
·
Comment on the direction of
each packet (ie. client -> server or server -> client). Be clear to explain in which direction the
interaction is occurring.
·
Comment on each command and
response between the client and the server. You must explain what each command
does. You should also explain the data
that is exchanged. This will require
that you study Internet documents relating to TCP to understand what the
commands mean.
You should also comment on the 2 port numbers used in this
connection and their significance. For
example, is it an ephemeral or reserved port?
If it is a reserved port, what protocol does it relate to?
On the following page is an example of the template to use
to complete this question. It provides a
brief summary of each packet and has been formatted to include an “explanation”
field underneath each packet. You are to write your comments in this
“explanation” field addressing the packet immediately above, based on your
analysis of the packet using Wireshark. Be specific and detailed. Any vague or limited responses will not
attract any marks. Note, that the table
is only a summary of the information provided in the pcap file. Be sure to
comment in relation to information provided in the pcap file using Wireshark,
not just the summary table.
For examples of how to complete the table, be sure to have completed all
3 parts of the Packet Capture Exercises. They are available from the Lectures
and Tutorials page of the course website. Your solution must of course be in
your own words. Do not copy directly
from any examples or you will get zero marks
Question 2:
A small company is connected to the internet via a Router
with firewall and proxy services installed (139.77.5.210).
There are three servers located in a DMZ (138.77.5.0 / 25).
The web server (138.77.5.89) can directly accept requests
(HTTP or HTTPS) from the Internet or from the internal network (192.168.1.0/25).
The DNS server (138.77.5.6) can directly accept requests
from the Internet. The DNS server can also directly accept requests from the
internal network (192.168.1.0/25). However, if the DNS server cannot resolve a
domain name requested by the internal network (192.168.1.0/25), it will contact
the DNS servers on the Internet directly for the name resolution.
On behalf of the users on the internal network (192.168.1.0/25),
the email server (138.77.5.110) sends emails to and receives emails from the
Internet. The users on the internal network (192.168.1.0/25) use IMAP (Internet
E-mail Access Protocol) to read and organise their emails on the email server.
The users on the internal network (192.168.1.0/25) are
allowed to access the Internet only for HTTP, HTTPS and FTP services. However,
the users of the internal network are never allowed to connect to the Internet
directly.
There are 8 client computers and a Database server on the
internal network.
Based on the above advanced network configuration and application
scenarios, answer the following three questions.
A.
Draw a network diagram of this
network including IP addresses.
B.
The firewall services are
installed on the router. Create the firewall rules to implement the packet
filtering and only allow the specified traffic. The firewall rules are to be
created in the following format.
A. C. Briefly explain each rule in
the rule base that you have created.
B.
The proxy services are also
installed on the router to conceal the users of the internal network
(192.168.1.0/25) from the Internet. Suppose that users on the internal
computers send the following requests to the Internet. The proxy services
perform the Port Address Translation (PAT). Complete the following connection
table to show how PAT is working for requests from the users on the internal
network.
Question 3:
Although the course textbook and other resources discuss
several specific network attack vulnerabilities, it is not feasible to cover
all of them. New vulnerabilities are being discovered all of the time, and
there are hundreds of currently known vulnerabilities. Professional network
administrators have to keep themselves current with all possible threat
possibilities. One way of doing this is by performing personal research. In
this case study, you should use the Internet to assist you in developing
responses to the three questions. Use of
the course textbook and supplied resources only is not sufficient to award full
marks. You should use your research skills and go beyond these resources.
You are required to answer the following questions.
a)
Your are
to research a recent ransom type attack via the internet, what type of attack
has been performed by the hackers? You
need to fully justify your answer, not just state the type of attack.
b)
Describe
how the attack may have occurred with sufficient information to explain how a
hacker could carry out the attack. Ensure you include references.
c)
How could
the network administrator prevent such attacks?
You don’t need to provide the actual code – just describe what measures they
would have to implement to ensure that occurrence of an attack could be
minimised.
Financial Accounting Assessment
Question 1
Bradfield Ltd
is registered as a public company and is required by the Corporations Act 2001 to prepare a financial report for each
financial year (s. 292) that complies with Australian accounting standards (s.
296). The financial statements prepared by Bradfield Ltd are general purpose
financial statements because Bradfield Ltd is a reporting entity as defined in
SAC 1 Definition of the Reporting Entity.
The following is an extract from the trial balance prepared by Bradfield Ltd’s
accounting staff for the year ended 30 June 2016.
Required
Prepare the Statement of profit or loss and other comprehensive income for Bradfield Ltd for the year ended 30 June 2016 in accordance with the requirements of AASB 101 Presentation of Financial Statements.
In addition to referring to AASB 101 Presentation of Financial Statements, you may find it useful to refer to IAS 1 Presentation of Financial Statements Implementation Guidance (in Moodle) which provides examples of financial statements prepared in accordance with IAS 1 Presentation of Financial Statements which is the international equivalent of AASB 101 Present ation of Financial Statements.
Prepare the Statement of profit or loss and other comprehensive income for Bradfield Ltd for the year ended 30 June 2016 in accordance with the requirements of AASB 101 Presentation of Financial Statements.
In addition to referring to AASB 101 Presentation of Financial Statements, you may find it useful to refer to IAS 1 Presentation of Financial Statements Implementation Guidance (in Moodle) which provides examples of financial statements prepared in accordance with IAS 1 Presentation of Financial Statements which is the international equivalent of AASB 101 Present ation of Financial Statements.
Question2
Bendigo Ltd
sells consumer whitegoods through 100 retail outlets throughout Victoria, New
South Wales and Queensland. Bendigo Ltd leases the retail outlets and their
accounting policy (in accordance with AASB 117 Leases) is to classify leases as finance leases when the terms of
the lease transfer substantially all the risks and rewards of ownership to the
lessee (Bendigo Ltd); all other leases are classified as operating leases. In
applying this policy, Bendigo Ltd has classified all of its leases for the
retail outlets as operating leases. In February 2016, the AASB issued a new
accounting standard (AASB 116 Leases which
is based on the new IFRS 16 Leases)
that introduces a new accounting policy for the classification of leases.
Although AASB 116 Leases does not
become effective for some years, early adoption is permitted and Bendigo Ltd
has decided to adopt it for the reporting period ending 30 June 2016.
In July 2015,
at the beginning of the current reporting period, Bendigo Ltd decided to change
its accounting policy for the valuation of inventories from a weighted-average
cost (WAC) method to a first-in, first-out (FIFO) method. Bendigo Ltd believes
that the FIFO method more accurately reflects the usage and flow of inventories
in the economic cycle.
Required
(a) How is a provision defined in AASB 137 Provisions, Contingent Liabilities and Contingent Assets? Why would Benson Ltd’s obligation to restore the contaminated environment be classified as a provision?
(b) Briefly explain the three methods that, according to AASB 137 Provisions, Contingent Liabilities and Contingent Assets, can be used by an entity to estimate the amount to be recognised as a provision.
(c) How has Benson Ltd taken risk into account to estimate the amount to be recognised as a provision? What is an alternative approach to taking risk into account?
(d) From the information in the question, calculate the amount that Benson Ltd should recognise as a provision as at 30 June 2016.
(e) By how much will the provision have increased as at the end of the following year on 30 June 2017? How should Benson Ltd account for the increase?
Business Report Plan Assessment
Objective
The objective of this assignment is to conduct an early analysis, identify and evaluate all the marketing factors and develop a DETAILED PLAN with key facts, data and marketing points under relevant headings in preparation and assisting with the major assignment. You are required to conduct research, read widely and draw information from current affairs, and from the relevant sections of the material covered in lectures and tutorials.
Role and task
You have recently gained a position as a junior marketing executive in the organization on which your MAJOR ASSIGNMENT is based and your boss (the marketing manager) has asked you to review the appropriateness of one of your current products for a target segment. The minor-business assignment will form part of your final submission for your major assignment. As such you are required to cover some or all of the following areas in the minor assignment.
Mark allocation
Significant marks are allocated for evidence of research and analysis of the data and information obtained from this research. The aim of this minor assignment is to demonstrate that you are able to research data and then apply this to your organisation, its markets, customers and products.
Scenarios
• Men’s skincare /cosmetics manufacturers e.g. Nivea for Men
• Women’s athletic apparel e.g. Lululemon
• Gymnasiums e.g. Fitness First
Those who use other scenarios will receive a mark of zero.
Presentation
The minor assignment should be presented as part of a business report (i.e. outline numbered headings, page numbers, etc). Please refer Q manual for format and APA referencing style.
Minor Assignment:
An individual Business report plan - 5% - 1000 words
(Industry, Company, Competitors, Customers, Environment, STP, Market Research)
This
plan should include research, specific information and marketing application.
·
Identify and
describe the relevant and key background information of the industry in which your company [organisation]
operates. Including the size of the industry, growth or decline of the industry
and future projections.
·
List the relevant
micro and macro environmental factors
and observe any changes and developments and describe their [micro and macro
factors] impact on the industry, market and business.
·
Identification of
the key competitors.
·
List the relevant
bases [variables] for segmentation
of the market. Apply the market targeting process [STPD process]. Show possible
market segments and profiles that emerge based on segmentation. Key consumer
profiles should be briefly described.
·
Explain /
describe the market coverage strategy,
positioning [including a positioning map] and differentiation
·
Identification
and description of the target segment(s)
(customers) including their needs and wants.
You are required to demonstrate that you can write in an effective manner, that you understand basic marketing concepts and that you have the ability to appropriately apply theory to practice. To demonstrate your ability to apply theory to practice you must illustrate your answer with relevant research and data that is applicable to your organisation.
Questionnaire for Corporate Law Assignment
BLO 2205 CORPORATE LAW: ASSIGNMENT-SUMMER
SEMESTER 2013/14
This
assignment is worth 30 marks and represents 30% of the overall assessment. Take
note that it is divided into three questions each worth 10 marks totalling 30
marks which represents 30% of the assessment. The total word limit is 2000
words. Please divide the word limit equally between each question.
Question 1 - Members Remedies
Simon
is a shareholder of Titan Ltd a company that makes bolts and screws. He is also
employed as the company’s in house solicitor. For some time now Simon has been
concerned about the board paying a supplier grossly inflated amounts for
supplies. After he makes some enquiries he discovers that some directors have a
personal interest in the supplier and they are therefore getting a financial
benefit from this arrangement. When Simon raises his concerns with the CEO he
is advised he will look into it. However two weeks later Simon is terminated
from his position as a solicitor. The explanation is that the company will use
an outside solicitor in the future. Simon is outraged by this and asks your
advice as to what is his best legal remedy under the Corporations Act. Give
reasons with your answer and make appropriate reference to case law. (Note: Do
not discuss unfair dismissal as this is not related to the Corporations Act.)
(10 marks)
Question 2 – Company entering contracts
If a director enters into a contract on behalf of
their company with an outside third party and the company subsequently refuses
to honor the contract, what arguments can be raised by the third party to say
the contract is valid and enforceable?
(10 marks)
Question 3 - Directors Duties
Stoneleigh Ltd has a four person board of directors.
The directors have been concerned for some time now about a rival company
(Predator Ltd) slowly buying up shares in Stoneleigh and they fear that
Predator may be about to launch a hostile takeover. This means that if they
were to acquire a majority of Stoneleigh shares the board will likely be
replaced. The current board fears this happening as they naturally don’t want
to lose their board positions. The board therefore passes a decision to arrange
for the company to issue a large parcel of shares and sell them to entities
under the control of the directors. As a result of this share issue any attempt
by Predator to acquire more shares will not now be possible for it to acquire a
majority and thus they have prevented the hostile takeover. Have the board breached
any directors duties in doing this? Give reasons in your answer and make
appropriate reference to case law.
(Total of 30 marks)
SUGGESTED REFERENCES:
Lipton, P., and Herzberg, A., Welsh, M, Understanding Company Law,
16 edition Thomson Reuters 2014.
Students should
remember to look at the Lipton and Herzberg website.
Students should
remember to look at the Lipton and Herzberg website.
www.lipton-herzberg.com.au
Harris, J. Hargovan, A.
Adams,
M. Australian Corporate Law
LexisNexis Butterworths 4th edition, 2013.
Austin R.P. & Ramsay, I., Ford's Principles of Corporations Law,
Butterworths, Australia, 15th edition, 2012.
Baxt, R., and Fletcher, K.L., Fridman, S., Corporations and
Associations Cases and Materials on, Butterworths,
Australia, 10th
edition, 2008.
Parker, Clarke, Veljanovski, Posthouwer, Corporate Law, Palgrave 1st
edition 2012
Hanrahan, P., Ramsay I., Stapledon G., Commercial Applications of
Company Law. CCH 14th edition 2013
Redmond, P., Companies and Securities Law - Commentary and Materials,
Law Book Co., Sydney, 5th, 2009.
Ciro T, Symes C, Corporations Law in Principle LBC Thomson
Reuters, Sydney,
9th edition 2013
Li, G, Riley, S. Applied Corporate Law: A Bilingual Approach LexisNexis 1st Edition 2009.
Cassidy, J. Corporations Law Text and Essential Cases. Federation
Press, 3rd edition Sydney 2010
Harris, J. Corporations Law, LexisNexis Study Guide 1st
edition 2008
Harris, J. Butterworths Questions and Answers Corporations Law:,
LexisNexis, 3rd Edition Sydney 2009.
Fisher S, Anderson C, Dickfos, Corporations Law - Butterworths Tutorial
Series, 3rd Edition Butterworths, Sydney 2009
Tomasic,R.,Jackson,J.,Woellner,R., Corporations
Law - Principles, Policy and Process 4th Edition Butterworths., Sydney,
2002.
Tomasic, R. Bottomley,S. McQueen,R. Corporations Law in Australia,
2nd Edition Federation Press, Sydney 2002.
Latimer, P, Australian Business Law CC, 2013 Edition.
Vermeesch,R B, Lindgren, K E, Business Law of Australia Butterworths, 12th
Edition, 2011.
Pentony, Graw, Lennard & Parker, Understanding Business Law 5th
ed Butterworths, 2013.
Davenport,
S and Parker D, Business and Law in Australia, Thomson Reuters, 2012
Fitzpatrick, Synes, Veljanovski, Parker, Business and Corporations Law;
LexisNexis 1st edition 2011
Crosling G M, Murphy H M, How to Study Business Law 4th Edition,
Butterworths, 2009.
Submission:
Essays must be
submitted on date advised by lecturer. No extensions will be considered unless a
request is made in writing, before
the due date, stating the reason for the request. Marks will be
deducted for essays that are submitted after the due date.
The assignment should be written in
your own words. A hard copy must be submitted. As well an electronic copy is to
be submitted via the Turnitin link on the webct home page for the subject. The
Turnitin copy will be the 'time mark' for the purpose of the confirmation of
the date and time of submission.
Student must put their tutors name on
the assignment and must not attach the Turnitin report to their
assignment.
All assignments must be in print form
and submitted with a signed School of Law cover sheet to the assignment box
located outside the School of Law Office, Level 3, Building A by 5.00 pm on the
due date. Students must also submit an online copy of the assignment via WebCT
by the due date. The online submission will be regarded as verification of
submission by the due date. However, only the hard copy assignments that are
submitted will be marked. Students on
the Flinders Street
campus will be advised by their lecturer about assignment submission.
Presentation
Readable connected prose NOT point form summaries
Accurate spelling, grammar,
punctuation, paragraph construction. Proofreading
Effective use of HEADINGS
Consistent and accurate acknowledgment
of sources using a recognised style – both in relation to in-text referencing
and bibliography (Note the warning about plagiarism below).
The papers will be marked on the following basis:
Criteria |
Percentage of marks awarded |
|
1.
Depth
of understanding of the topic and identification of relevant issues.
2.
Awareness
accuracy of the nature and content of relevant law.
3.
Clarity
and coherence of the analysis and quality of discussion and argument.
|
50
per cent
|
Writing and communication skills |
30
per cent
|
Research skills |
20
per cent
|
Referencing
In law, the preferred referencing style is
footnoting. Students are reminded that they will lose marks if they
merely reproduce passages copied word for word from texts and other references
without attempting to convey information and express ideas in their own
words. Of course this does not preclude
the intelligent use of relevant quotations in respect of which proper
references are given.
It should be noted that the references
must be given in respect of all
material included in the essay.
References are not to be confined to situations in which the writer is
citing a particular case or using a direct quotation. For example, if the writer is putting forward
a legal proposition or using a statement or idea drawn from a specific source,
that source must be acknowledged by reference.
It is essential that
references be properly acknowledged at all times and marks will be deducted if
this is not done. References may be
acknowledged by numbering them consecutively throughout the essay and by giving
details of the references by way of numbered footnotes at the bottom of the
relevant page, or by way of a list at the end of the essay. Note
carefully that the edition
and page numbers of references
must be given: it is not
sufficient to merely give the name and author of the work. When referring to cases, the full case citation
must be given. In addition, a bibliography should always be
included at the end of the essay.
Students should contact the lecturer if they are in any doubt as to the
requirements for the giving of references.
Referencing: Footnotes or end-notes must be used to acknowledge the
source or sources of information contained in the assignment. Footnotes are preferred, but either will be
accepted. In regard to the acknowledgment of
references and matters of style and presentation, students are referred to:
1. Australian
Guide to Legal Citation – VU Library Homepage. For all
referencing questions for your assignment or any legal writing See: Australian Guide to Legal Citation: The
VU Library has a 4 page edited version under Information for researchers: Click
on Information for researchers and then click on Referencing and then click on
Style Manuals. A copy of the Australian Guide to Legal citation is also
available on Webct.
See: http://w2.vu.edu.au/library/referencing/files/AGLC2.pdf
Also
see Monash Legal Abbreviations for abbreviations of legal publications.
See:
http://www.lib.monash.edu.au/legal-abbreviations
2. G.R.E.
Phillips and L.H. Hunt, Writing Essays and Dissertations,
3. G Campbell, The Little
Black Book. (available in the bookshop).
Students are required to pay careful
attention to spelling, expression, and legibility in the writing of their
essays. There should be a margin on the
left hand side of each page. Students
should keep a copy of the
essay submitted.
Plagiarism
Plagiarism
is taking another person’s ideas and presenting them as your own, that is,
without acknowledging the original source.
You must acknowledge your sources of information including both direct
and indirect quotations. A direct
quotation must always be in inverted commas or in another style that indicates
that it is a direct quotation. Your
assignment must not consist of only quotations.
Plagiarism
is regarded as a form of theft or cheating.
It is a serious offence and will be dealt with seriously, including a
fail grade in this subject.
Students
should use the Turnitin software to check their assignments for poor
referencing and plagiarism. Software such as “turn it in” and others are
available.
Format
·
Typed
preferably and double-spaced
·
Title
page with student name and number, Subject code and name, topic
·
A4
paper
·
Sequential
page numbering
·
No
folders
Assignments
must be typed (word processor), using one side of the page only and
leaving a wide margin. The word limit is
2,000 words.
Late Submissions
Students
who believe that they have a genuine case for extension of time must lodge a
formal written application for such an extension, stating relevant grounds and
attaching supporting documentation. Such
application must be made at least seven (7) days before the due date for
submission. Should the extension be granted
then a new deadline will be set.
Late submissions of the assignment will
incur a penalty mark of one (1) mark per day. Marks may be deducted in respect of essays which are excessive in
length.
The assignment will have a value of
30% for final assessment.
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